Tag: patient retention

25 Mar 2019

TEXT: Effectiveness of Inbound Marketing

Playing phone tag with your patients can be frustrating, especially in an era of digital literacy. If you believe you’re communicating effectively with patients, think again.

Inbound marketing is defined as engaging and retaining customers or “patients” with various methods of communication. With this in mind, consider the way your site is communicating with patients. Is communication effective? How often do you communicate with patients? Let’s discuss the benefits of inbound marketing at your site.

Automated Appointment Reminders

Contrast to following up with phone calls with no avail, texting patients is an extremely effective additive for communicating. RealTime-TEXT sends automated text appointment reminders powered by AI. Automation reminders can prove effective by reducing no-shows at your site and increasing retention.

Mass Text Marketing

Mass TEXT allows remarketing to applicants who have shown interest in your studies. Inbound marketing features let you notify subjects when a new study listing has been posted, where they can then be notified by email or text.

Keyword Functionality

RealTime-TEXT allows sites to choose a keyword for texting. Subjects can text the keyword and opt-in to communication for a new study or future study alerts. Keyword functionality keeps an open flow of communication while maintaining brand awareness with interested subjects.

Stay Connected

Stay connected with your patients in between visits and after they have completed their study. Improve patient retention with these inbound marketing capabilities to reduce no show rates, increase communication efficiency, and keep your research studies on track for success.

To learn more about RealTime-TEXT functionalities, schedule your demo with one of our experts. Call 210-852-4310 or fill out a CONTACT FORM!

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