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Tag: clinical study

15 Mar 2021

The RealTime Customer Service Difference with Norma Zayas

Customers are the heart of RealTime-CTMS, and each day our team strives to provide outstanding customer support to all of our clients. Joining RealTime in 2018, Norma Zayas leads the charge as our Success Team Manager, bringing a solid background in account management and client relations. Norma manages our team of dedicated support specialists ready to serve you, our customer.

Please keep reading to learn more about Norma and our one-of-a-kind customer service.

  • Tell us about your role and your time with RealTime.

I have been with RealTime for a little over two years. My role as the Success Team Manager is to support, direct, and lead a cross-functional team dedicated to Customer Success. I am developing customer relationships that promote retention and loyalty. I work closely with customers to ensure they are satisfied with our services and improve upon opportunities.

  • What do you enjoy most about your job?

Many things come to mind; I would say interacting with the customers, leading a team that is ready to assist customers, and opening new ideas to improve our overall customer experience—finally creating policies and procedures that optimize the customer experience.

  • What’s a typical day for you as the Success Team Manager?

My day starts with addressing emails for multiple clients regarding onboarding, implementation, feedback, and attending meetings, assisting with questions and training.

  • How do you ensure customers receive top customer service? 

We are putting them in the center of everything we do!

  • How does RealTime go above and beyond for customers?

RealTime continues to innovate to improve the customer’s experience and tailoring the system to make our customer’s job easier.

  • How do new customers get started with RealTime?

It is very simple! Just reach out to our Sales Team, and they will schedule a demo to get them started. There is no other CTMS like ours in the market today! Thank you, Norma, for your dedication to our RealTime customers. If you are interested in scheduling a demo for CTMS, eDOCS, eSOURCE, GlobalPAY, SitePAY, TEXT, or any of our other solutions, call (210) 852-4310 or fill out a Contact Form.

13 Jun 2018
What does STOP mean for your site?

Texting STOP doesn’t mean to cease contact with your patients

STOP. It is such a forceful word. We hear it and we immediately tend to stop whatever it is we are doing and go the opposite direction.

As a RealTime-TEXT customer you’ve probably had many potential patients respond STOP to a text message, but what does that mean? Spoiler alert: it does not mean the patient doesn’t want to be contacted at all or ever. To give you some insight, here is how the auto-text is setup and why STOP doesn’t mean to cease all communication with a potential patient.

Here is an example of RealTime’s automated text that is sent to all applications when the SMS checkbox is checked and an indication is set up for each study:

Thank you for your interest in the [insert indication] study at [site name]. Please reply with the best time to call or call us [site phone]. Text STOP to opt out.

STOP in this instance simply means, STOP TEXTING ME. Some people, me included, don’t always like to get salesy text messages and although unlimited texting is a common ground for some of us, others have to pay for text messages received and therefore, opt out of texts.

The STOP reply in this instance doesn’t mean that the patient isn’t interested in receiving a call, email, IM or other form of communication regarding study participation. It simply means that they don’t wish to be contacted via text message.

If a patient opts out of your marketing efforts, you should never opt them back in manually. (This is against FCC guidelines) In order for them to re-subscribe to text message marketing, they will have to text RESUME to the same short code.

*Note: When a patient has opted out from text message marketing, they will automatically receive a follow-up text with instructions to re-subscribe.

Ex: You have opted out and will no longer receive messages from this service. Reply RESUME to subscribe. *

To further understand the anatomy of an automatic reply, here is a breakdown of the main four components:

Anatomy of an automated text message

  1. TEXT Subject: Texts like any other form of communication have to address a specific topic and answer the question: “Why am I being contacted?”
    In the sample above, a potential patient has reached out to your site through your website application form or even a social media ad and will receive an automatic text message. The introduction of this text message has to be relevant to your subject in order for them to respond appropriately.
  2. Sender: This portion of your text message has to answer the question: “Who is sending this to me?”
    A potential patient might be more likely to respond and engage with a text message if they know the sender. As previously stated, this potential patient has actively engaged with your site via website or social media. Therefore, they should be able to recognize the sender.
  3. Contact information: Your text message has to give a potential patient the tools to reach out to the site.By providing your phone number you will accomplish three things:1. Give patients another way to reach out to you with questions about your studies.
    2. Build rapport with them by providing a piece of information about your site.
    3. They are more likely to answer your phone call because they will recognize the phone number.
  4. Opt-out option: All marketing outreach is regulated by the Federal Communications Commission (FCC) and they require ALL marketing texts to include an option for recipients to opt-out of marketing at any time.

 

Texts are an effective way to communicate with your patients and reduce your no-show percentage and improve patient retention rates. If you have any questions about RealTime-TEXT call (210) 852-4310 or text PAPERLESS to 74-121 an experience how RealTime-TEXT works!