PATIENT RETENTION TIPS FOR THE HOLIDAY SEASON
The holidays are upon us. As Thanksgiving and Christmas approach, you’ll most likely see your patient retention rates drop. While we are all looking forward to the Holidays and spending time with loved ones, subject no-shows can have a negative effect on your trial and your site’s bank account. So, how can you motivate your patients to show up for their appointments?
- Send them a TEXT
Family gatherings and holiday shopping sprees are time-consuming and may be keeping your patients away from the clinic. They might have even forgotten about the scheduled appointment! Reduce your no-show rates by sending them an appointment confirmation TEXT. The patient will most likely see the TEXT since TEXTs are opened about 98% of the time. This TEXT reminder may be all that they needed to work in their visit.
- Show them you care
Go a step further and send all your patients a mass TEXT to wish them a wonderful and safe Holiday Season. Nobody wants to be just a number, show them that you are thinking of them and their well-being.
- Pay them on time
Shopping, family gatherings, and dinners can make the holidays expensive. Keep your patients engaged by paying them on time. RealTime-PAY provides instant payment onto a reloadable VISA card and they can use the funds as soon as they leave your clinic!
- Engage with them on social media
Social media allows your company to demonstrate its human side. Encourage your patients to follow you on your social channels. Post daily during the holidays to keep your patients engaged with your site. Let your social media presence fortify the positive perceptions they have of you and your team and let it serve as a reminder of their upcoming appointment.
RealTime is a business built by research staff. We know your struggles because we have been in your shoes. That’s why we have created solutions such as PAY and TEXT to help your site increase engagement and retention rates.
RealTime – TEXT has made it easy for sites to reach patients by sending TEXT reminders 24-hours prior to their appointment and capture subject responses right within RealTime-CTMS. The mass texting feature also allows you to send subjects a TEXT to alert them of their potential qualification for one of your studies.
RealTime-PAY streamlines your stipend payment process while providing your patients with a convenient payment card that’s easy to use. Your cards can be branded with your site’s logo to reinforce your presence in the patient’s mind.
Let RealTime help you keep your retention rates high. Give us a call at (210) 852-4310 to learn more about how our solutions can help your site take patient engagement to the next level!